He expected he would reach the income level of his previous job in 3 months. Even our most conservative estimates tend to be wildly inaccurate.įor example, Grant Cardone started his first business when he was 29 years old. Why? Because every worthwhile accomplishment always takes 10 times more effort than we originally expect. The second part of the 10X Rule is backing your goals with massive action-ten times more action than you would usually do. When Elon Musk is working 14 hours a day to send a rocket to Mars, you can bet he ain’t grumbling about the overtime like most employees. That’s why highly successful people often say work doesn’t feel like work.

On the other hand, a large goal can be very inspiring, especially when it feels personally meaningful to us.īold, audacious goals get our heart pumping which helps us maintain enthusiasm for our projects over the long term. It’s hard to stay motivated and work hard towards average goals. So we learn to limit our desires to what is “realistic.” Cardone says this is a huge mistake because… We are told that it’s not good or somehow immoral to become very successful. In our society, we’re often taught to make our goals smaller and more achievable to avoid disappointment. Massive thoughts must be followed by massive actions. This is the focus of the 10x Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.

That’s why he now teaches his students “The 10X Rule”: In fact, his biggest regret in life is not setting much larger goals from the very beginning. He says this may be the biggest reason he became rich. Grant Cardone writes down his goals every single day.

The 10X Rule by Grant Cardone